​

Hi Reader,

Connecting with your audience is critical.

But have you ever sent out an email and wondered if it resonated with everyone on your list?

Not all subscribers are at the same stage in their journey with you, and that's where segmentation comes in.

​

What is email segmentation?

It's dividing your email list into smaller, more targeted groups based on specific criteria.

It's about sending the right message to the right people at the right time.

​

Why Segmentation Matters for Your Business

​

When you segment your list effectively, you benefit in several ways:

Higher Engagement:

Your subscribers receive content that speaks directly to their needs, leading to higher open and click-through rates.

Improved Conversion Rates:

When you send personalized content that speaks directly to your audience's interests, they're more likely to take action.

Fewer Unsubscribes:

Relevant content keeps your audience engaged and reduces the risk of them hitting that unsubscribe button.

​

7 Segmentation Strategies to Elevate Your Email Marketing

Here are seven ideas to help you get started with segmentation.

​

1. Engage New Subscribers with Welcome Emails:

Create a segment for new subscribers who have signed up within the last 30 days.

Use this segment to send welcome emails introducing your brand, showcasing your best content, and guiding them to their next steps.

For example, a business coach might introduce key principles they teach, while a digital marketing agency could highlight recent successful campaigns.

​

2. Reward Loyal Customers with Exclusive Offers:

Identify your most loyal customers—those who consistently engage with your content or make regular purchases.

Send them special offers or early access to new products or services.

A photographer, for instance, could offer loyal clients a sneak peek at a new portfolio or a discounted session.

​

3. Segment by Content Preferences:

Use data from surveys or link clicks to understand what types of content your subscribers prefer.

If you're a copywriter, you might segment your list into those interested in B2B content versus B2C content.

​

4. Nurture Leads in the Sales Funnel:

Segment your audience based on where they are in the sales funnel.

For instance, if you're a business coach, you might have segments for warm leads who need more information about your coaching style and services.

​

5. Reengage Inactive Subscribers:

Create a segment for subscribers who haven't engaged with your emails in 90 days.

Send them a re-engagement campaign with a special offer or a reminder of the value you provide.

​

6. Segment by Purchase Behavior:

Analyze your subscribers' purchase history and create segments based on their buying patterns.

For a digital marketing agency, you might segment clients who have purchased a specific service, like SEO.

Then, you send them content related to enhancing that service or complementary offerings.

​

7. Personalize Content Based on Engagement Level:

Segment your list by how often subscribers engage with your emails.

For those who open most of your emails, consider sending them more in-depth content or market research surveys.

​

Start Small and Grow

As you begin segmenting your list, starting with smaller segments is normal.

Don't worry if your segments seem small initially—this is an opportunity to learn what works best for your audience.

Over time, you'll refine these segments and create more personalized experiences that drive results.

​

Ready to Take Your Segmentation to the Next Level, Reader?

​

Reply and tell me the strategy that you have tried for your email list. I'm always curious about what works for different types of businesses.

​

To your email marketing success,

Kathy