Kit Approved Expert & Technical Email Strategist | AI Assistants Creator
Hey—if you're a business owner who knows email works but gets stuck on tech (automations, funnels, DNS, blank screen stare-downs), you're in the right place. Signup & get Babs FREE—your AI Re-engagement Assistant (Cold List Whisperer). She crafts warm, human emails to revive dormant lists... in your voice, one easy step at a time. No downloads, just the nudge to hit send. I'm Kathy (ex-IT operator turned systems thinker). Ready for more? Hire me for full Kit setup/fix & I'll bundle the perfect AI: Babs Welcome Muse, Bentley for nurture, CeCe for case studies. Join for weekly tips—let's make reconnection easy again. 💌
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The first step to making more money with your email list
Hi Reader, Last week, I asked you to sit with a question: Are the right people still on your list for where your business is today? This week, we're doing something about it. Whether your list has drifted from your business or you've just gone quiet, the first step is the same. Show up. Say something. See who's still there. Here's how to know which situation you're in: Scenario 1: Your business has evolved, but your list hasn't caught up. Maybe you started with a freebie that no longer...
READ POSTIs your email list still the right fit for your business?
Hi Reader, I was talking with a friend recently, a content creator who built her audience around mothers and mindfulness. She's evolved since then. Her work now speaks to tech leaders. But her email list? It still looks like the first version of her business. It got me thinking about how often this happens. We build our list around where we are at the time. A freebie, a workshop, an offer that made sense then. And then our business grows and shifts, and we never stop to ask... are the right...
READ POSTMailchimp is raising prices. Here's your out.
Hey Reader,Quick pop-in today with something timely. Mailchimp is raising prices. If you've been sitting on the fence about switching to Kit, now is a good time to make the move. My Mailchimp clients have shared that they never really figured out automations. They wanted to do more — set up a sequence, mute promotions during a launch — but Mailchimp made it complicated. And if you ever reached out for help? Good luck getting a real answer. Kit is different. The automations are visual and...
READ POSTWhat to rethink about your email strategy this February
Hi Reader, February often brings a lot of “love” content. This year, let's make it useful. A Love of AI series is coming your way. Four emails. Each one ties AI to email marketing strategy, with a focus on clearer decisions, stronger messaging, and fewer abandoned drafts sitting in your Google Drive. Here’s the premise. AI works best as a sounding board, not a shortcut. Most email problems start the same way.You’re working alone.You’re making decisions in your head.You’re guessing what your...
READ POSTWhy January is a risky time to suddenly email your whole list
Hi Reader,I had a little wake-up call last week. I went to verify my own email security setup in Kit and Google Postmaster Tools... and discovered the configurations that were dialed in before had somehow slipped. Not sure exactly why—tech gremlins happen, especially after updates or migrations—but it was a fast fix. It reminded me how fragile sender reputation can be when things change under the hood. What is sender reputation? Think of it like a credit score for your domain. Gmail, Outlook,...
READ POSTDoes your sales call close?
Hi Reader, Think back to your last discovery call. When it came time to wrap things up, did you find yourself saying something like: “Let me know what you think!” “No pressure—reach out if you’re interested.” “I’ll follow up in a few days and see where you’re at…” I know I have. We do it because we want to be polite. We don’t want to seem "salesy." But lately, I’ve been hearing from clients who are frustrated: “My emails are working, people are booking calls, but I’m not closing the deals.”...
READ POSTYour favorite emails of 2025
Hi Reader,I've been looking back at 2025, and wow—you showed up. You opened emails about fixing what's broken. You clicked to meet Babs. You hit reply to share what was working (and what wasn't). As we wrap up the year, I wanted to share something with you—the emails that resonated most. Not because I'm patting myself on the back, but because what you opened and clicked tells me exactly what matters to you. And that matters to me. The Top 3 Most OPENED Emails: Three common email marketing...
READ POSTNo more “What should I do next?”
Hey Reader, Have you ever opened your laptop, stared at your to-do list, and thought: “Okay but… what should I actually be doing next?” Do you grow your list? Launch the new offer? Work on your systems? Post more content? Pitch yourself? It’s a lot. And when everything feels important, it’s easy to spin in circles instead of moving forward. That’s exactly why I’m so excited to share something with you: The Next Step Bundle 100+ ways to take the guesswork out of growing your business. It’s a...
READ POSTWhy ChatGPT alone won’t write your welcome sequence
Hi Reader, Here’s the thing about email: numbers matter, but so does how your emails feel. Dan, who runs a local bike shop, used Babs the Welcome Email Muse to re-engage his list. His open rate jumped to 56% and click rate to 4.3%. That’s strategy at work: cleaner lists, stronger deliverability, and more people opening the door back into his business. But it’s not just numbers. Monique put it best: “Compared to ChatGPT alone, Babs delivered better tone, flow, and results. She helped me create...
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