Your favorite emails of 2025

Hi Reader,
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I've been looking back at 2025, and wow—you showed up.

You opened emails about fixing what's broken. You clicked to meet Babs. You hit reply to share what was working (and what wasn't).

As we wrap up the year, I wanted to share something with you—the emails that resonated most.
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Not because I'm patting myself on the back, but because what you opened and clicked tells me exactly what matters to you.

And that matters to me.

The Top 3 Most OPENED Emails:

1. ​Three common email marketing mistakes (open rate 73.5%)
2. ​5 Costly Email Marketing Mistakes (66.2%)
3. ​She's not just AI. She's SI (Soulful Intelligence) (61.1%)

What this tells me about you:

You're craving a strategy that actually moves the needle. When I promise to clear up confusion or fix what's broken, you lean in. You want practical wisdom you can use today—not someday.

And that third one? You're curious about tools that honor your voice while making your work easier.

The email that made you take action:

​She's not just AI. She's SI – 6.8% click rate.

When something feels aligned, you click. You wanted to meet Babs. You wanted to see if she could help you write welcome emails that actually sound like you.

Here's what I'm taking into 2026:

You want me to keep bridging the gap between the technical and the meaningful. You want strategies that work without sacrificing what makes your business yours.

What email stood out most to you this year? What made you think, take action, or save it for later?

Hit reply and tell me. I read every response.

To your email marketing success,
​
Kathy

P.S. Your replies to emails this year? They shaped what I created. That's why Babs exists. That's why I keep writing about strategy that honors your voice. Thank you for showing me what matters. More of that coming in 2026.
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Thinking, “Kathy, I’m ready to take action with my emails...I just need a smart place to start”...
Here are three ways to move forward:

1. Speaking of 2026—I just published my take on the top 7 email marketing trends heading into 2026. (Spoiler: AI is on the list, but not in the way you might think.) If you want to plan ahead instead of scrambling to catch up, give it a read here.​
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2. ​SOS Strategy Call - 45 Minutes to Real Answers - 3 Spots Open​
   Feeling stuck in your funnel, follow-up, or email plan? This call is your turning point.
   We'll untangle what’s not working and map your next steps, so you stop guessing and start moving.​
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3. ​Let Me Build Your Email System - Done Right, Start to Finish
   A done-for-you system that works behind the scenes to grow with your business.
   Apply to get started.​
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