Does your sales call close?

Hi Reader,

Think back to your last discovery call. When it came time to wrap things up, did you find yourself saying something like:

• “Let me know what you think!”
• “No pressure—reach out if you’re interested.”
• “I’ll follow up in a few days and see where you’re at…”

I know I have. We do it because we want to be polite. We don’t want to seem "salesy."

But lately, I’ve been hearing from clients who are frustrated: “My emails are working, people are booking calls, but I’m not closing the deals.”

If your emails are doing their job—building intimacy and getting the right people on the calendar—but the call "fizzles" at the end, you’re losing the momentum you worked so hard to build.

According to my sales strategist, Nikki Rausch, there is a psychological reason for this. She explains:

In other words? Your "polite" ending is actually making your prospect feel less safe.

Nikki just released a podcast episode that is the "missing link" for anyone who is great at email but struggles with the close. She’s a Master Certified NLP Practitioner who teaches a "no-sleaze" approach to sales.

🎧 Listen here: Sales Call Closing Techniques: Why Clear Endings Make Sales Conversations Feel Safer​

In this episode, you’ll learn:

• What creates a “safe close” (and why it’s the opposite of being pushy).
• How to avoid lingering indecision so you aren't left wondering "what happened?"
• Why your brain might be lying to you during the sale.
• The power of a clear, confident ending to protect the relationship.

If you want your revenue to finally match the quality of your email strategy, this is a must-listen.

Highly recommend.
​
To your email marketing (and business) success,
​
Kathy

P.S. "I’ll follow up later" is where good leads go to disappear. Say what happens next—then stop talking. (This is always the hardest part for me) That pause? It’s powerful.
​

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