Are your email subscribers ignoring your footer?


Hey Reader,

Ever noticed how you stop seeing things that stay in the same place too long?

I do this with pictures in my house—I move them around every few months and suddenly notice them again.

Your email footer works the same way.

If you always include “3 Ways to Work With Me” at the bottom of every email, your subscribers might start glossing over it.

💡 Quick fix? Use Content Snippets in Kit!

Instead of keeping the same footer every time, switch it up:

🔹 One week, highlight your latest podcast feature.
🔹 Next, swap back to your “3 ways to work with me.”
🔹 Then, showcase a testimonial or a time-sensitive offer.

It’s a simple way to keep your audience engaged and notice what’s at the bottom of your emails.

Here’s how to add a snippet in Kit:

1️⃣ Go to Send on your Kit dashboard.
2️⃣ Click on Content Snippets and select Blocks (this ensures your snippet appears as a separate, formatted section in your emails).
3️⃣ Create your snippet with the content you want to feature.
4️⃣ Insert the snippet at the bottom of your emails—swap it out as needed!

Speaking of Kit, I’m starting something new!

I’m hosting an Ask Me Anything about Kit. Each month, I’ll pick a question and share my answer with you.

👉 Do you have a question about Kit this month? Hit reply and ask away!

To your email marketing success,
Kathy

P.S. 👇 that's a snippet.

SPOTS OPEN FOR FEBRUARY!

Your email marketing should work for you—not add to your to-do list.

If you're looking for a strategic partner to help you optimize, automate, and streamline your email marketing, let's build a system that drives engagement and sales—without the tech headaches.

I’m currently booking done-for-you technical email strategy and implementation clients.

Whether you need a smarter segmentation plan, better automation, or a seamless setup in Kit, I can help you create an email system that works.

Let’s chat and build a strategy that makes email marketing effortless.