Is fear holding back your promos?

With the holiday season fast approaching, it’s the perfect time to start planning your promotions, Reader.

But if your past promotional emails didn’t hit the mark, you might wonder what went wrong.

Maybe your open rates weren’t great, clicks were low, or the sales didn’t follow.

I discussed this on the Content Sells podcast with Suzi Dafnis and Michelle Falzon.

We explored why promotional emails sometimes fail and, more importantly, what you can do to improve them.

This episode is packed with simple, actionable tips to help you boost your email results, no matter the size of your list.

Here’s what we cover:

• Why the fear of promoting is holding you back.
• How often should you be sending emails?
• Segmenting your list for better engagement.
• Creating a clear, irresistible call to action.
• The power of a small, engaged list over a big, inactive one.
• How to craft subject lines that get opened.
• Avoiding the spam folder.

If you want inspiration to kickstart your holiday campaigns, this episode is for you!

🎧 Click here to listen to the episode (49 mins)

To your email marketing success,

Kathy