The first sign of trouble was a blocked email

Hi Reader,

The first sign something was wrong?
A simple, not-even-promotional email got blocked.

This business had been planning a webinar and wanted to invite a few more departments at a company they already worked with.

But the message didn’t go through.
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Not just to one contact, but to everyone at that company. Their domain was blocked entirely.

When we dug in, the root of the issue became clear:
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Too many hard bounces.

Bad emails.
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Outdated contacts.
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All pulled from a purchased list.

That list had inflated their numbers—looked like growth on paper.
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But what it really did was damage their reputation with inbox providers. And by the time they realized it, even warm contacts were getting caught in the fallout.

If your emails stop landing, your list stops working.

That’s why I’m sending this 5-part series.

Because this story? It’s not rare. I’ve seen it again and again.

Here’s what you’ll learn over the next few weeks:

✔ Simple strategies to attract and engage high-quality subscribers
✔ The 3 email funnels most businesses skip (and why they matter)
✔ How to re-engage your inactive subscribers—and reduce waste
✔ What a healthy, sustainable email system looks like in 2025

If you’ve been questioning why things feel harder than they should…
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This is going to help.

And if you want a quick pulse check on how your own list is doing, just reply with “List Check.” I’ll send over a few signs to look for.

To your email marketing success,

Kathy

P.S. Know someone who’d benefit from this series? Feel free to share it. Click here to join the weekly conversation​