Hard truths about email marketing (and why it’s worth it)

Hi Reader.

Wouldn’t it be great if email marketing was always smooth sailing?

Like walking through a field of sunflowers—bright, easy, and endlessly rewarding?

But the truth is, it’s more like planting those sunflowers.

It takes time, effort, and patience to nurture your list and see it bloom into something impactful.

Here’s the reality:
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🌻 Building an email list is hard. It’s not just about getting people to join—it’s about getting the right people to join.
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🌻 Sometimes, your freebie doesn’t land how you hoped, and you attract subscribers who aren’t your ideal audience.
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🌻 And let’s be honest: you won’t make six figures overnight.

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But here’s what I’ve learned from years of working with small businesses like yours:

Email marketing is a long game.

It’s about building trust, nurturing relationships, and creating consistent value over time.

And it’s worth it.

Here’s why:

• 81% of companies use email as part of their marketing strategy because it works.
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• 64% of small businesses rely on email marketing to stay competitive without a huge budget.
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• And the ROI? It’s incredible. Email marketing typically yields an ROI of 4,200% ($42 for every $1 spent).

This is why having a strategy that’s valuable to your readers is essential.
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The more engaged they are with what you say, the more likely they will stick around— and eventually convert into paying customers.

So, what does your email list need most right now,Reader?
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Are you nurturing the relationships you’ve worked so hard to build?

Whether you're just starting or looking to optimize your existing strategy, imagine having an expert handle your email marketing while you focus on growing your business.

Ready to transform your email marketing?

Let me simplify the process so you can focus on the bigger picture. Click here to explore my done-for-you services here.​

To your email marketing success—one step at a time.
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Kathy
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P.S. Thank you to everyone who participated in last week’s poll! 🎉

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I used the Name Randomizer to select a winner for the free 60-minute strategy call, and I’m thrilled to announce that the winner is Laura Mangum Broome—a resilience coach and author and the founder of icope2hope.com.

Check out her incredible work supporting resilience and hope!